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XRisis Project Demonstrates SimExBuilder Platform at Viva Technology Paris

Nuwa showcases commercial platform evolution from CORTEX2-funded research at Europe's leading startup and technology conference, positioning ImmErgenSim capabilities for NGO sector whilst exploring cross-sector applications in healthcare, industrial safety, and smart city planning.

Published by Nuwa Team
Funded by the European Union

Funded by the European Union

This project has received funding from the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be held responsible for them.

Grant agreement number: 101070192

Commercial Platform Positioning

Nuwa is demonstrating SimExBuilder commercial platform (evolved from XRisis proof-of-concept) at Viva Technology Paris from 11-14 June 2025, positioning the immersive simulation training solution for global NGO sector whilst exploring expansion opportunities in healthcare, industrial safety, and smart city emergency preparedness. The Viva Technology presentation emphasises commercial readiness supported by validation evidence from rigorous third-party evaluation with Action Contre la Faim emergency roster personnel, Unity for Humanity Grant recognition validating social impact alignment with UN Sustainable Development Goals, and Service Level Agreement discussions with initial client organisations demonstrating market demand beyond research demonstration interest. The conference provides access to startup ecosystem participants including venture investors evaluating early-stage technology companies, corporate innovation managers exploring partnership opportunities, technology media covering emerging solutions, and peer entrepreneurs navigating similar commercialisation journeys from research funding through market deployment.

From Research to Sustainable Enterprise

The transition from CORTEX2-funded XRisis research project to commercial SimExBuilder platform illustrates complete innovation pathway that European funding programmes aim to catalyse. Initial EU cascade funding covered proof-of-concept development risk that commercial investors would not support without validated evidence of market demand and technical feasibility, enabling platform development demonstrating operational value through rigorous evaluation impossible to conduct without public research support. The validation evidence (59% usability, 70% added value, 66% satisfaction, with implementation simulation rated 4.2 out of 5) provides confidence for commercial investment grounded in empirical results from authentic operational users rather than speculative market assumptions. Action Contre la Faim's continued collaboration commitment through Service Level Agreement negotiations targeting Q2 2026 commercial launch demonstrates buyer intention from sophisticated client with budget authority and deployment capability, transforming enthusiastic interest into concrete commercial relationship. Unity for Humanity Grant provides additional funding supporting interface refinement addressing validation-identified usability barriers whilst delivering international visibility accelerating market awareness beyond what equivalent marketing expenditure could achieve.

Value Proposition and Market Differentiation

SimExBuilder positions competitively through low-code simulation authoring tools enabling organisations without extensive technical expertise to design custom training scenarios, dual desktop and VR headset support eliminating expensive hardware requirements as adoption barrier, validation evidence from rigorous humanitarian sector evaluation demonstrating measurable training effectiveness, European data sovereignty through exclusive EU infrastructure deployment addressing regulatory requirements, and humanitarian domain expertise providing credibility that pure technology vendors cannot match. The platform specifically addresses pain points including: 60-70% cost reduction compared to conventional in-person simulation exercises often exceeding €50,000 per event, geographic accessibility enabling field staff participation without international travel requirements, unlimited scenario repetition with marginal costs approaching zero fundamentally changing training economics, and evidence-based effectiveness measurement through integrated analytics tracking competency development rather than merely completion metrics.

Cross-Sector Application Potential

Whilst humanitarian emergency response remains initial market focus supported by validated use case and reference client relationship, SimExBuilder architecture supports broader simulation exercise applications. Healthcare emergency preparedness including hospital mass casualty incident training, pandemic response coordination, and clinical decision-making under resource constraints represents adjacent market where validated capabilities directly transfer with minimal adaptation required. Industrial safety training for complex machinery operation, hazardous environment procedures, and emergency response protocols addresses sector with substantial budgets and regulatory compliance requirements creating compelling demand for cost-effective repeatable training delivery. Smart city planning supporting crisis coordination across municipal departments, inter-agency communication during emergencies, and scenario-based strategic planning enables public sector deployment where budget constraints particularly favour solutions reducing conventional training costs whilst maintaining effectiveness. Educational scenario-based learning for business school crisis management programmes, public health emergency preparation, and environmental disaster response education extends platform addressability whilst maintaining mission-driven positioning serving social benefit applications rather than purely commercial training markets.

Investor and Partnership Engagement

Viva Technology participation supports multiple commercial development objectives including venture investment discussions with investors interested in socially impactful technology companies delivering measurable outcomes aligned with ESG criteria, strategic partnership exploration with established training technology companies potentially interested in licensing SimExBuilder capabilities or collaborating on market development, and corporate client engagement with multinational organisations evaluating XR training deployment for their global workforces. The conference enables concentrated relationship building impossible through distributed individual meetings, with multiple relevant conversations occurring within compressed timeframe accelerating partnership pipeline development and commercial momentum. The presentation positions SimExBuilder within broader European startup ecosystem demonstrating Irish technology sector capabilities whilst contributing to narratives about EU innovation programme effectiveness in generating commercially viable outcomes from public research investments.